What is e-mail spam
Email spam, also known as junk email, is a type of electronic spam where unsolicited messages are sent by email. A person who creates and sends electronic email spam is called a spammer
What is the spam email traffic share?
As per the below snapshot from talosintelligence.com form Cisco, spam emails count for about 85% of email messages sent during Oct. 2017.
The legal status of spam varies from one country to another. In the United States, spam was declared to be legal by the CAN-SPAM Act of 2003. The Controlling the Assault of Non-Solicited Pornography And Marketing (CAN-SPAM) Act of 2003, signed into law by President George W. Bush on December 16, 2003, established the United States’ first national standards for the sending of commercial e-mail and requires the Federal Trade Commission (FTC) to enforce its provisions. We don’t have such law in Egypt.
Who marks my email as spam?
It is either your customers’ e-mail client or his/her internet service provider (ISP). They do so using a spam filter.
A spam filter is a program that is used to detect unsolicited and unwanted spammy emails and prevent those emails from getting to a user’s inbox. Like other types of filtering programs, a spam filter looks for certain criteria on which it bases judgments.
Does email spam matters to marketers?
Definitely, if you’re starting an email campaign or if you’ve been email marketing already then you need to avoid those spam filters and get your emails pass spam filters. You want your emails to go to your customers’ inbox rather than the spam folder.
What if I am based in the USA and I violated the CAN-SPAM Act law?
Each separate email in violation of the CAN-SPAM Act is subject to penalties of up to $40,654, so non-compliance can be costly. But following the law isn’t complicated.
Please visit the American FTC website on the below link to read more about that.
References: www.ftc.gov & Wikipedia